Lebanese model and TV presenter Annabella Hilal offered an unexpected boost to the online profile of Beirut-based “concept store” One Melrose on Saturday.
A former Miss Lebanon and Miss World contestant, posted on Instagram an image of herself at MTV Lebanon’s HQ in Beirut dressed in stunning blue-grey Herve Legere bandage dress from One Melrose which garnered over 20,000 ‘Likes’ within 24 hours.
Is the host of MTV Lebanon’s “Celebrity Duets,” which finished its second season last month, with Lebanese actress Dalida Khalil claiming first place.
Annabella got her big TV break at LBC, as the anchor and presenter on two shows: “Mission Fashion” and “Helwe w Murra,” before moving on to host the wildly popular talent show “Arab Idol” alongside Ahmed Fahmi on rival network MBC.
But Hilal’s talents go far beyond television. She holds a masters in law and has reportedly said that her ambition is to become a judge.
Hilal is also, according to MTV Lebanon’s website, an “emeritus lecturer in the field of Human Rights” and has given a number of talks both at home and internationally.
With over 1.8 million followers on Instagram, Hilal is one of the Arab world’s most popular TV presenters and leading social-media influencers, and her post in praise of shopping local will undoubtedly raise the profile of One Melrose which currently has just over 5,500 Instagram followers.