Singer and actress Selena Gomez has just been announced as the new ambassador for PUMA. The activewear and sneaker brand tapped Selena as the face of its Phenom footwear collection.
In the official campaign images, the 25-year-old poses in branded apparel as well as running shorts. Selena looks effortlessly cool in the casual looks. She joins her boyfriend The Weeknd as a spokesperson for the company.
“Being part of the PUMA family is very exciting for me,” says Selena. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion.
It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”